SINGAPORE - Blum products are innovative and are inspired by kitchen users around the world. For over 20 years, they conduct surveys and kitchen observation research to identify the needs of the kitchen users and provide them with functional hardware solutions. This October, Blum will launch the Kitchen Observation Research to Singapore to see how Singaporeans work in their kitchens.

The Kitchen Observation Research is held on 7-14 October 2012. The observation process is done by taking photos and a video of yourself preparing and cooking your meals in your own kitchen. The kitchen does not need to be Blum-fitted, large or modern. While filming, all is needed is to prepare and cook your meals like the way you do daily. All the set-up and shoot will take approximately three to four hours at your own preferred date and time.

As a way of thanking you, Blum will give you a set of ORGA-LINE accessories worth S$481 after the shoot. The ORGA-LINE accessories set consists of a knife holder, film & foil cutter, spice rack and two plate holders.

For survey form or enquiries, please call +65 6547 1760.